The term Internet Marketing or Digital Marketing is used for the anything to promote and market on the Internet. It involves the direct involvement of the brand promoters to advertise their names or brands by using the power of the internet and having the immediate promotion to the customer.
Eminent marketing expert Cody Emsky says that there are about the total 2.46 billion of social media users right now. The dominant medium of the social media is now accessible to ever y nooks and corners of the world. The internet marketing or digital marketing makes use of every aspect of the internet and makes use of the opportunity the global marketing is providing. Nowadays every famous brand has their own website and applications to advertise their products in their own innovative and catchy way. Even the social media like Facebook, Instagram is now the platform for promoting the ideal platform for showcasing the brands but also the way of showing off the innovative talents of individuals.
The history of Internet Marketing is quite young. Its innovativeness and the popularity and easy to use have made it fast famous. The advent of the smartphone has revolutionized the ways of internet marketing. Cody Emsky says that the year 1990 marks the arrival of the use of internet in the arena of advertising. In that year Tim Berners Lee invented World Wide Web on the platform Web 1.0 platform. The Internet was previously used to only for communication and the emailing. The World Wide Web then changed to Nexus. But it was the year 1993 that the Business to Consumer concept gave rise to the massive rate of promotion. In that year the web banner Hot Wire. It marked the beginning of the revolution of the internet promotions. In the year 1994 Web Crawler put forward their search engine. The advent of the e-commerce sites is the stepping stone for technical marketing. The National Science Foundation first initiated the widespread popularity of the internet among the general public and its acceptance. In that very year, Yahoo made its mark on the world of Web. The advertisement begins to pop up in every link. At the first year after its inception, Yahoo received 1 million hits, and the companies started to utilize their website to promote them reverently and to pull them up to the top most of the search engines. The leading e-commerce website Amazon meanwhile launched itself in the year 1995.
Google was born in the year 1998. With the subsequent release of the next search engine MSN search and the diminishing of the smaller and insignificant search engines were the causes for the blooming of the internet usage. Now every potential customer is now hooked to the internet instead of the television. The Google introduced the link called Adwords where the at the top right of the search engine the three liner advertisement will show up. It increased the information volume and expanded the business three fold. With the introduction of the social networking sites like My Space and the subsequent introduction of the Facebook, Twitter, and Instagram saw the opening of the zealous digital marketing, and now almost about ninety-five percent of the brand promoters are using the Internet as an advertising medium.
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